Unique Models Associated With Mobile Banking

Since the development of cell phones and wireless technology, the ways in which phones are used has changed dramatically. Today, it is estimated that approximately 15 million people in the United States alone use mobile phones, with numbers expected to hit around 90 in the next five years. Then when looking at the European market, currently some 10 million people use mobile phones with it anticipated numbers to reach 115 million by 2015. Obviously, Europeans are more eager to purchase mobile phones but remember this technology is available around the world, even in remote countries.

Using mobile banking offers a number of incredible and fascinating advantages to conducting banking in other ways. Among the top mobile phone companies, a variety of banking business models now exists. Remember that each of these companies such as Sprint, Nextel, T-Mobile, Singular, and so on are all vying for your business while trying to keep up with growing demand by the public for more innovative solutions, especially when it comes to finances. Therefore, mobile banking models are quite broad.

For instance, when mobile bank models are developed as a means of attracting low-income populations, which is common in many rural areas, the model would depend heavily on banking agents, such as retail stores, post offices, etc for financial transactions to be processed on behalf of the bank. In this particular case, the banking agent is crucial to the mobile banking model to work. Models such as this are used around the world, with some banking agents being airports, bakeries, pharmacies, grocery stores, and so on.

Another model specific to mobile banking is known as the “bank-focused model”. This particular mobile banking model would be used whenever a conventional brick and mortar bank uses some type of non-conventional and inexpensive delivery channel as a way of providing services to existing bank customers. A perfect example would be mobile banking, although online banking and ATMs are also possibilities for providing customers with banking services. Keep in mind that this model provides only limited services of what the conventional bank would offer.

Next, the bank-led model for mobile banking is an alternative solution from using a traditional bank. Unlike the bank-focused model where services via mobile phone would be limited, with this model the customer would have the same range of services that a brick and mortar bank offers. Because the delivery channel is different, services are more robust. For this model to work a JV would need to be created between the bank and non-bank agent or a correspondent arrangement would need to be established.

When mobile banking is used where a bank has limited involvement in the daily management of accounts, perhaps only being responsible for protecting money with FDIC insurance, the model is called a “non-bank-led model”. Because of these and other models used to make it possible for people to use mobile banking, various services can be enjoyed by customers, some to include:

For instance, customers would enjoy a variety of options for obtaining information about accounts to include mini-statements, checking and savings account history, account activity alerts based on set criteria, deposit monitoring, access to all bank statements, ordering new checks, balancing accounts, transferring money, changing a PIN code, reporting or blocking a lost credit card, and much more.

The different models also make it possible for customers to perform a number of functions through the mobile phone such as handling payments online, making withdrawals and deposits at a banking agent, managing stock portfolios, and more. Of course, along with all this, mobile banking also comes with quality support whenever the service is through a reputable bank.

Know the Facts About Banking Fees – Are You Reading the Fine Print?

Ignorance of Banking Fees Will Cost You:

Most reputable banks will allow you to take home the documents and read them before you sign an agreement. Take advantage of this and do so. This also allows you the opportunity to check with other banks to see if you can find a better deal. For example, credit unions offer lower fees than banks. If you feel pressured to sign, or a bank won’t let you take the documents home, then you might want to reconsider doing business with that particular institution.

As a business owner, you might be seeking to open a line of credit with a bank. You should be aware that you may be charged a number of fees right off the bat, including an appraisal fee, a documentation fee, and additional miscellaneous fees depending upon any number of circumstances. There may also be annual fees, or fees for closing the account. The bank might not tell you any of this up front, but it is all in the documentation.

Most financial institutions rely upon these charges and fees (as well as ATM fees, merchant fees, and other financial products and services) as a significant portion of their profits. It does not matter how polite, professional, and trustworthy the representatives at any financial institution may seem. The bottom line is that they are a business, and their goal is to make money. So it is your best interest to be aware of all the terms and conditions related to any business you seek to do with a bank or other financial institution.

It’s very easy to blame the banks for many of our financial woes, but in many cases, we have no one to blame but ourselves. As a whole, we don’t often take the time to properly educate ourselves regarding many types of business transactions. From deceptive investment practices such as Ponzi schemes, to unaffordable mortgages, to not bothering to read the fine print about banking fees, many financial troubles could have been avoided if only we had utilized some common sense.

Is a No-Fee Account a Good Idea?:

To answer this, you need to do the math. You may have secured an account that charges no fees, but usually something else is required, such as keeping a minimum balance in the account, which bears little or no interest. This money might be serving you better in a CD or other higher interest-bearing account.

Online Banking Transactions May Subject You to More Banking Fees:

There is no doubting that online banking has facilitated the way we do business, but are you aware that engaging in certain online banking transactions can subject you to even more banking fees?

For example, suppose you have more than one bank account, in which you occasionally transfer money between accounts. Some banks limit the amount of online transfers you can make per month (in addition to other types of transactions), and then charge you a penalty fee if you go over that limit.

If you do not check your balance often, you may be surprised to find that you have incurred a penalty charge for each and every transfer over the maximum limit per month. Additionally, this may result in your account having insufficient funds for other transactions, which of course results in insufficient fund penalty charges.

Credit Card Transaction Fees:

Credit card transaction fees for business vary according to both the card issuer and the merchant account provider you have chosen. It is important that you understand how these fees will affect your profit margin.

You will be charged a percentage rate of the sale in each and every transaction: typically 1-5% depending upon the processor, but possibly as much as 15% by some third party merchant processors typically utilized by small business that at a higher risk for merchant accounts. There may also be a flat transaction fee charged for each sale, usually from.25-.50 cents per transaction.

As with banks, merchant account providers may also ask for additional fees, such as setup fees, monthly fees, minimum monthly transaction requirements, penalties and other deductions. Your credit score will also determine the percentage taken by the merchant processor, so it is important to research several different merchant processors to find an acceptable deal.

You should also be aware that different credit card issuers will charge a different percentage rate. Many small businesses choose not to accept American Express or Discover, since these issuers charge a higher rate than Visa or MasterCard.

Additional Banking Fees to Be Aware Of:

Many business owners are often surprised at the myriad charges incurred for simple transactions, whether online or conducted at the bank. But you must always remember – the banks are there to make money, and there is no shortage of ways they will try to do so. You might be surprised to find that on some accounts with some banks, you might be charged $1 for checking your balance at the ATM, and a few dollars for seeking information from a bank teller over the phone. Such banking fees are rare nowadays, but if you read the fine print, you’ll be aware of them and likely save yourself a lot of money in the long run.

Banks wont admit it, but they depend upon you not to read the fine print. They don’t really want you to be aware of all the banking fees. And when you are incurred a penalty fee or banking fee that seems wrong or unfair, they want you to feel ashamed enough at your inability to manage your money properly that you won’t complain about the fees.

Save Money by Avoiding Some Banking Fees:

There are also many other ways to save money on banking fees. These amounts may be rather small, but can add up to big numbers, and are especially beneficial to small businesses. For starters, you can certainly save money by utilizing Internet banking, but once again, be aware of any banking fees or charges you might incur as a result. Also, try to find a bank that does not charge you a monthly fee for using basic online banking services.

You can also save money by using discount check printing service, rather than having the bank print your checks. You can save yourself an average of $20 per 200 checks.

Of course, the best way to save yourself money on banking fees is to shop around, do your research, and pick the bank that works best for you and your business. Be sure to check your financials often to see if you’re being charged any banking fees you might not have been aware of, and make the necessary changes to avoid those fees in the future, if possible.

Are There Advantages to Keeping Your Money With a Credit Union Instead of a Bank?

In today’s difficult economic environment, Americans are beginning to use credit less and to save more. Saving is a good thing – for too long many people have overspent and have been unprepared for life’s emergencies. But when deciding where to keep their money, consumers have many choices. Both banks and credit unions (CU’s) offer savings account and checking account services. How do you decide which one is right for you?

The first thing to do is to learn something about each one. Then you can decide which is the better choice.

Banks
Broadly speaking, a bank is a regulated financial institution that provides a wide range of money services to its customers. In the United States there are many different types of banks.

• Savings bank: Most consumers are familiar with savings banks, which can be local, regional, or national. They provide easily accessible services to a wide range of consumers. Most have a focus on retail banking, including personal savings accounts, checking accounts, and loans.

• Co-operative bank: A bank that is owned not by stockholders but by its members, who are also customers of the bank. Co-operative banks are often created by persons who have a common bond. Co-operative banks provide their members with the same banking services as savings and loan banks.

• Mutual bank: Like co-operative banks, mutual banks are owned not by shareholders but by their customers.

• Commercial bank: Refers to a bank or a division of a bank that mostly provides account services for large businesses and corporations. Owned by shareholders.

• Community banks: These are locally operated financial institutions whose employees can make local decisions to better serve their customers.

• Community development banks: These banks specialize in providing financial services and credit to under-served markets or populations.

• Private banks: These banks manage the assets of wealthy individuals. A private bank may have minimum deposit amount of $100,000.

• Offshore banks: Located in nations with low taxation and regulation, most offshore banks are similar to private banks.

Banks make money from fees they charge for their services and from interest they make on loans.

Credit unions
Unlike commercial banks, which are business enterprises designed to earn a profit like any other business, credit unions are non-profit membership organizations, owned by their members, and are governed by volunteer boards. The first credit union was opened in 1844 by a group of weavers in Rochdale, England. It resembled a modern-day buyer’s club. Shares were sold to members with the intention of raising funds to buy goods at wholesale prices. The goods were then sold to members at below retail prices.

Choosing a bank or credit union
Consumers may wonder what the differences are between having a savings or checking account at a CU and a bank. A key benchmark is interest rates: how much you will earn when you save, and how much you will pay when you borrow. According to the Credit Union National Association (CUNA), rates offered by credit unions are sometimes better than the rates offered by banks. This is because CU’s are not trying to operate at a profit.

Are credit union deposits insured?
Most people know that the Federal Deposit Insurance Corp. (FDIC) insures bank deposits up to $250,000 per depositor per bank. Most CU belong to the National Credit Union Share Insurance Fund (NCUSIF), which protects CU deposits up to $250,000. If you join a credit union, make sure it is a member of NCUSIF.

Joining a credit union
Unlike banks, the law places limits on who can join a CU. A credit union’s “field of membership” is defined by its charter. Eligible people could be employees of a company, members of a church, students at a school, or members of an ethnic group. Chances are good that if you are interested in joining a credit union, you’ll be able to find one that will accept you as a member.

Arizona Real Estate Agent Fees

Northern Arizona offers reasonable land prices in the Southwest. It has good weather and nice views of trees and water, offering solitude and accessibility at the same time. You can reach northern Arizona by way of Route 66 and Highway 93.

You may wish to consult with real estate personnel who know the market and can help you find the best value for your money. If you are a home seller, consider consulting a marketing expert to help you find the best deal for your home.

All that is expected from you is to find the Arizona community that is perfect for you and your family and allow these agents to find your dream home that is right for your budget and lifestyle.

Some real estate agents really spend time getting to know the general real estate landscape of each community. If you are relocating to Phoenix from another state or just transferring from a nearby city, a good agent can help you find what you’re looking for. Whether you are looking for a winter get-away place or a second house, real estate agents have the knowledge and experience to aid you in your search.

Whether you are fond of art, sports, shopping or other adventures, Arizona offers all these and more. The agents will find a perfect home to fit your lifestyle and budget. They will also help you determine how much you can spend on your new home and even help you find the best mortgage loan.

After finding the home of your choice, the agents will negotiate a very good price for you. They will not only show you an Arizona home in your price range but will also show you properties that meet both your personal and financial needs.

Some real estate agents offer their services for free since the home sellers are the ones footing the bill. Be sure to check with your property brokerage firms for agent fees prior to actual consultation.

Arizona DUI Fines

The rising incidences of DUIs (driving under the influence) in Arizona have prompted lawmakers to institute higher fines, making it more difficult for offenders to circumvent the consequences of their actions.

The Arizona DUI fines are now pegged at $1,450 for first-time offenders and $3,400 for second-time offenders. This includes standard fines, surcharges (amounting to 80 percent of the fines), additional $500 fine imposed on first-timers, and $1240 for repeat offenders. These additional fines were imposed in August 2005, to augment the standard fines that only covered expenses for court procedures.

The additional money goes to improvements in highway safety systems and prison housing facilities, according to Arizona lawmakers. The Arizona Department of Public Safety is adding more police \ along highways to help deter and arrest drivers who go on the road while under the influence of alcohol and other substances. The fines also go to “prison construction assessments,” since every DUI offender found guilty needs to serve a mandatory prison sentence.

Note that fines actually vary depending on the gravity of the offense. First-time offenders found to have very high alcohol content in their bloodstream (.15 or more) may be asked to pay as much as $2,700. The fines stated above are the minimum fines, and depending on the judge, an offender may be forced to pay a much higher amount. In addition to the crippling fines, DUI offenders may also lose their driver’s license and are ordered to submit to alcohol screening and drug and alcohol counseling sessions.

If you happen to be charged with DUI and cannot pay the fine upfront, you have the option of paying it over time. Immediately consult with an experienced Arizona DUI attorney to prevent losing your license and to protect yourself from other possible fees. But the best advice is still prevention – don’t drink and drive. This way you stay safe, avoid fines and keep your record clean.

Arizona Vacation Rentals

Tourist traveling to Arizona looking for a maximum adventure and plenty of leisure time on a limited budget can rent one of the many homes that are provided by managers and owners throughout the state. Arizona’s terrain is varied and provides a plethora of opportunities for recreation & awe-inspiring vacations. Phoenix and Scottsdale are hot vacation spots with beautiful desert views. An Arizona vacation rental home can be the perfect base to settle into for a week or two and explore the deserts, the mountains, the Grand Canyon, etc. of the beautiful state of Arizona.

There are hundreds of furnished houses, condos and apartments that are available for rent on a temporary basis. This is a great alternative to renting a hotel room. They have kitchens, so you can save big time on meals, and they usually have a garage or parking space for your automobile. The best thing is you’ll save nearly 75% of the money you would have spent staying in a resort or hotel facility.

Some of the major attractions in Arizona that you might want to rent close to are Sonoran Desert Museum, Sabino Canyon Recreational Area, Diamondbacks, White Sox and Rockies Spring Training, Katchner Caverns, Saguaro National Park, Pima Air Museum, Biosphere, Kitt Peak Observatory, University of Arizona events, Davis Montham AFB, shopping, Ice Skating, Off-road tours and many golf courses to choose from in Tucson.

If you are interested in renting a home, condo or apartment in Arizona, check with a travel agent or real estate agent in the area you are interested in. They usually have lists of rentals available and they are nice places that have been thoroughly inspected. You can also check the Internet for Arizona rental information. If you do use the Internet, ask for references and make sure you are staying in an area that is close to the attractions you are looking to visit.

10 Hottest Amenities of a Party Bus

Have you heard about the hottest way to travel around San Francisco today? It’s the party bus all the way, with a plethora of amenities combined with extreme comfort and style. Party buses have become the preferred mode of travel in the 21st century, whether you are planning for a night of club hopping or simply need transportation to and from the church on your wedding day. The party bus makes getting to your destination half the fun. Check out many of the hottest amenities you may find on a Bay area party bus.

Lights

Most party buses have invested in first class lighting systems that may include strobes, lasers and disco balls. These systems can provide you with an impressive laser light show or create the perfect ambiance for a night of dancing onboard.

Sound

To complement the fantastic lighting systems, most buses are also equipped with equally impressive sound packages. You can play the tunes on board or plug in your iPod for your own personal mix.

Seating

Leather couches abound in the top line party buses, and most passengers find the accommodations quite comfortable. Some buses also include tables with built in drink holders to keep your beverages safe and sound as your travel along city streets.

Televisions

Plasma TV, anyone? You can use the televisions onboard to watch your favorite movies or catch the nightly game if you are so inclined. These televisions come in particularly handy for tailgating parties, allowing you to check out the pre-game show while warming up for the big game.

DVD/CD Player

Whether you want to pop in your favorite tunes or catch a flick, this device is another fun addition to a San Francisco party bus. Nothing like a little entertainment to get the party in full swing.

Dance Floor

Yes, you heard correctly. Many San Francisco party buses provide a dance floor right in the middle of the bus. Some even include a dance pole for whatever entertainment you might see fit to provide.

Bar

Got to serve the refreshments from somewhere, right? Just make sure your bartending buddy is invited onboard. Bars will usually include coolers and ice buckets for chilling your champagne bottles.

Luggage Space

You may not think you need much cargo room for a night on the town, but storage may be at a premium for tailgating. Sufficient space may mean you can pack in that grill and a few deck chairs for hanging out in the stadium parking lot before the game.

Bathroom

After a long night of partying, you will be more than a little pleased to find your own private bathroom onboard. No need for frequent pit stops as you drive around town.

Bus Driver

Probably the most valuable amenity onboard, your experienced bus driver will keep you safe as you tour the city. He may also be able to tell you the hottest party spots in town and get you in the door without waiting in line. You can’t put a price tag on that kind of service!

Tailgating With a Party Bus

I was born in Jacksonville and have lived here almost my entire life. The best thing about my city is having the Jacksonville Jaguars games so close to home. My sports friends and I make it to as many games as we can. You just cannot compare watching a game on television to watching one live from the stands.

Just recently, my friends and I have started renting a party bus for the games. These buses are amazing and make the tailgating even more enjoyable than it already is. We can easily fit my 5 girlfriends and their significant others comfortably in these buses. It is like having your living room available 20 feet from the tailgate party. If it is too hot out then we can relax in the bus and cool down. I’m sure that someone could even take a nap if they wanted to.

The drivers are awesome too! My friends have always commented on the friendliness and professionalism of the drivers after we get home from a game. It must be an interesting job driving around people like my friends and I all the time. It’s just too bad that the drivers can’t watch the game with us, but we do always offer some tailgate barbecue to them.

Watching the games has become a way of life for my group of friends. The anticipation the day before the game is like Christmas Eve for us. We enjoy getting the food and beverages together that we will have before the game. Everyone brings something of their own so we never can tell exactly what we will be having at our tailgate party each game. The guys are mostly predictable which is nice because it allows the ladies to be creative since we know the staple food will be taken care of.

After the game we load up into the bus and head back towards each person’s home. Even though it takes a few hours to drop everyone off it isn’t boring at all. I think some of the crew like this part of the day the best. The are full of food and sometimes drinks but don’t have to worry about driving. If you haven’t taken a party bus to a Jacksonville Jaguars game before then I highly recommend you try it at least once. Get your friends together to split up the bill and it is very affordable and definitely worth it.

The Advantages of Choosing a Party Bus Over a Limousine or Taxi Service

Unless you live under a rock, you’ve probably been hearing a lot about party bus rentals. Perfect for group outings on the town, they’re becoming more and more popular lately. But what makes a party bus preferable to a traditional limo or taxi?

Whether you’re planning your sister’s bachelorette party or a pub crawl with your wide network of friends, you’ll need to find a mode of transportation that keeps everyone safe, comfortable, and entertained. Unless you plan on coordinating a caravan of multiple designated drivers, your transportation options are limited to taxis, limos, and party buses.

When choosing a mode of transport, the number-one priority is making sure it can accommodate everyone. Even the most spacious minivan taxi can only fit up to six passengers, while the average limousine service may only fit between 10 and 20 passengers. On the other hand, most party buses can comfortably seat between 30 and 40 people. This spacious capacity is just one of the many reasons that party bus rentals have become such a popular choice for clients of all ages and backgrounds.

Perfect for on-the-go celebrations, concerts, bachelor or bachelorette parties, and more, these versatile buses are favored over other means of transportation because they have so much more to offer.

Style. When clients want to arrive at their destination in style, they choose a sleek party bus. With chic leather seats, funky interior lighting, and a smart finish on the exterior, passengers are able to travel like Hollywood A-listers for the night. And with plenty of space for leg room, the plush, cushioned seating becomes all the more comfortable.
Entertainment. Outfitted with premium mobile electronics, party buses offer unbeatable entertainment value while en route. Passengers are able to fill the background with flashy music videos on the mobile video screens while listening to their favorite music through top-quality speakers, amps, and subwoofers. One thing is for certain: a ride on a party bus will never get dull.
Safety. Virtually all transportation services have to be licensed, bonded, and insured to secure the utmost protection for their passengers. If genuine safety is your topmost priority, try to find a company that utilizes a fleet with only QVM-certified vehicles. These vehicles will be structurally sound and 100% reliable at all times.
Convenience. Having a party bus drive you to and from an event is not only safe, but convenient. Your driver will drop you off at your destination and wait outside until the time of departure. If you’re able to find one with all-inclusive pricing – that is, without wait fees, gas surcharges, or extra cleaning costs – all the better! Party buses prevent you from having to hail a taxi, pay for parking, or cram into a crowded limousine. In addition, most models are equipped with coolers, cup holders, and champagne glasses, so you don’t have to lug any extra items.

With so many advantages, it’s no wonder that more and more people are opting for bus rentals when organizing large social outings. Equipped with superb mobile audio and entertainment features, competent drivers, and everything you need for an amazing time, bus rental is a no-brainer.

Which Factors Determine the Profitability and Liquidity of Banks?

• INTRODUCTION:
A commercial bank is a business entity that deals in banking with a view to make profits. Every commercial bank aims to make profits in such a way that it does not compromise on its objective of liquidity, which is vital for its own security and safety.

• Meaning:
Since a commercial bank has to make profits in such a way that its liquidity remains intact, it diversifies its funds into various assets. A well – diversified and balanced asset portfolio ensures its sound and successful working. Various factors play an important role in determining the profitability and liquidity of commercial banks. These factors are taken into consideration while creating the asset portfolio of the banks.

• EXPLANATION:
A) FACTORS AFFECTING THE PROFITABILITY OF COMMERCIAL BANKS:

1) Amount of working funds:
Funds deployed by a bank in profitable assets are the working funds of the bank. Profitability of a business is directly proportionate to the amount of working funds deployed by the bank.

2) Cost of funds:
Cost of funds are the expenses incurred on obtaining funds from various sources in the form of share capital, reserves, deposits, and borrowings. Thus, it generally refers to interest expenses. Lower the cost of funds, higher the profitability.

3) Yield on funds;
The funds raised by the bank through various sources are deployed in various assets. These assets yield income in the form of interest. So, higher the interest, greater the profitability.

4) Spread:
Spread is defined as the difference between the interest received (interest income ) and the interest paid (interest expense ). Higher spread indicates more efficient financial intermediate and higher net income. Thus, higher spread leads to higher profitability.

5) Operating Costs:
Operating costs are the expenses incurred in the functioning of the bank Excluding cost of funds, all other expenses are operating costs. Lower operating costs give rise to greater profitability of the banks.

6) Risk cost:
This cost is associated to the probable annual loss on assets. They include provisions made towards bad debts and doubtful debts. Lower risk costs increase the profitability of banks.

7) Non – interest income:
It is the income derived from non – financial assets and services It includes commission & brokerage on rencittance facility, rent of locker facility, fees for underwriting and financial guarantees, etc. This income adds to the profitability of banks.

8) Level of technology:
Use of upgraded technology normally leads to decline in the operating costs of banks. This improves the profitability of banks.

9) Level of Non – performing assets (NPAs):
The profitability of a bank is inversely related to the level of NPAs. Hence, over the years, the NPAs of commercial banks have greatly declined.

10) Level of competition:
Increase in competition generally leads to higher operating costs. This leads to lower profitability.

B ) FACTORS DETERMINING THE LIQUIDITY OF COMMERCIAL BANKS:

1) STATUTORY REQUIREMENTS:
The extent of liquid reserves held by banks depends on the statutory requirements of the Central Bank (i.e. the RBI) According to RBI, commercial banks have to maintain a certain CRR(cash Reserve Ratio ) and SLR (statutory liquid ratio) Higher CRR and SLR result in lower liquidity.

2) Banking Habits of the people:
The nature of the economy has an impact on the banking habits of the people. In developing countries, cheque transactions are confined to business. Individuals depend more on cash transactions Hence, the need for liquidity is comparatively higher.

3) Monetary transactions:
The number and magnitude of monetary transactions determine the liquidity of banks. Higher monetary transaction lead to higher liquidity.

4) Nature of Money market:
In case of fully developed money markets, banks buy and sell securities easily. Therefore, liquidity requirement is lower.

5) Structure of Banking system:
Branch banking system requires lower liquidity since cash reserves can be centralized in the head office. Unit Banking System requires higher degree of liquidity.

6) Number and size of Deposits:
The number and sized of deposits influence the liquidity of banks. Increase in the number & size of deposits will require higher liquidity.

7) Nature of Deposits:
Deposits trade with the banks are of various types like time deposits, demand deposits, short – term deposits, etc. larger demand deposits /short – term deposits need higher liquidity

8) Liquidity Policies of other banks:
Various banks may function in the same area So, liquidity policies of other banks also have an impact on the liquidity of a bank to build goodwill among depositors.

• CONCLUSION:
THUS, various factors determine the liquidity and profitability of commercial banks. So, these factors are taken into consideration while creating the asset portfolio of commercial banks. These factors influence the reconciliation of profitability and liquidity that leads to a sound and successful banking system.